Free resources
Free tools for paid social agencies running Meta ads for clients. No sign-up.
Calculators
- Creative fatigue calculator
Estimate how often each ad reaches your audience, when it passes your fatigue threshold, and how many creatives a week of spend needs. Adjust the threshold to match your own creative review rules.
Planners
- Creative testing planner
Estimate how many ad creatives to test each month and the budget needed to support growth. Adjust the assumptions to match how your winning creatives actually perform.